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The Division of Bahawalpur (formerly the Princely State of India) is rich in culture & heritage dating back to 325 BC. It has an enormous potential for augmentation of tourism due to its natural scenery and archeological heritage.  A large number of groups visit Cholistan Desert, Bahawalpur’s forts and palaces. The proper infrastructure might still be lacking as the nearest hotel congregating international standards is in Multan where most of the International tourists prefer to stay as their base.  Despite the above fact, Bahawalpur has grown in stature as the most peaceful city of the country that offers to be a potential business centre and perfect holiday spot for natural adventure & safari during winters. 

The private sector has also felt the need of building accommodation of international eminence in Bahawalpur region as, major hotel chains of Pakistan are working on the feasibility to build on the infrastructure.  The eating habits of the people of Bahawalpur are changing to a greater extent people prefer to dine out in restaurants. This has resulted in more and more restaurants of International standard opening up.

Our Vision

The Directorate has been established with an aspiration to be recognized as the cornerstone of development of sustainable tourism in the region and across the country.

Our Mission

To promote Bahawalpur’s archeological significance & culture, heritage & legacy, wild & wide deserts and interpreting it as an apex Tourist Destination to the prospective voyagers.

IUB as the Pioneer of Sustainable Tourism in Pakistan.

IUB is the first university in Pakistan to initiate a directorate with a principal focus on promotion & growth of Bahawalpur region as premier tourist destination by developing sustainable tourism programs primarily for Bahawalpur region and subsequently for Pakistan as a whole through joint ventures, public-private partnerships, sponsors & donors, N.G.Os & government departments.

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IUB-DoST Directorate of Sustainable Tourism

IUB-DoST provides the perfect platform for investors seeking to invest in the hospitality & tourism sectors for a lucrative return on investment. DoST has developed model frameworks for new hotels, restaurants, amusement parks, and the development of tourist destinations for complete guidance. 

  • IUB-DoST also provides complete consultancy for existing businesses to turn their non-profitable units into profit-earning outlets with model solutions.
  • IUB-DoST is also looking for individuals and organizations seeking to develop infrastructure to facilitate tourism in Public-Private Partnership.
  • IUB-DoST welcomes sponsors who can help in promoting the tourism sector for the convenience of national & international tourists.
  • Just get in touch with for details.

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