To promote Bahawalpur’s archeological significance & culture, heritage & legacy, wild & wide deserts and interpreting it as an apex Tourist Destination to the prospective voyagers.

To crop individuals from Bahawalpur region with active and creative minds to empower a sense of indulgence and compassion for hospitality & tourism to have profundity, acquaintance, practical familiarity and exposure to international standards of hotels, restaurants, catering & event management and tourism industries and hereby meeting the challenges of changing needs within these Industries.